Showing posts with label Season. Show all posts
Showing posts with label Season. Show all posts

Thursday, October 6, 2011

Why Shopping Online Will Be Big This Holiday Season


Traditionally, the December holiday season is the most important part of the year for many businesses, especially those in retail. But so far, predictions aren't that rosy for this year's profits. High gas prices, high cost of living, and low consumer confidence are expected to put a damper on the holiday shopping plans for many.

But that's not entirely true for everyone. You can expect online shopping to be bigger than ever. Why? Let me outline a few reasons why online retail sites like Amazon, to small home-based operations will be raking in the cash in the weeks ahead.

1. Very few are going to blow off the holidays, even if funds are low. And most people will buy cheaper gifts rather than cross some loved ones off their shopping list. When people don't have a lot of disposable cash, they look for low prices. Suddenly bargain hunting becomes the order of the day.

Expect masses of North Americans to flock to online retail sites in ever greater numbers. The super-low overhead of online retail allows sites to offer wide selection at the lowest prices on Earth. After a decade of Internet shopping, millions of people are now fully aware of this truth. Expect a very large percentage of them to purchase some or all of their gifts online.

2. Gas is still high and may go even higher in the weeks ahead. This means wading through clogged streets filled with holiday shoppers is something most of our pocket books just don't want to go through. High gas prices also mean paying for online purchases to be shipped to you is no longer an imposition. Many will be thinking "The 3 bucks for shipping is a lot less than the $20 I'll spend driving all over town to the malls."

3. People are working harder than ever. The demands of one, two, even three jobs while taking care of family is leaving millions of Americans will zero free time. This means they need to sandwich holiday shopping into their lunch break or even during a slow period at work. Yes, expect these folks to also do their shopping online in unprecedented numbers.

The bottom line is clear: if you're a consumer, give yourself a needed break and do your holiday gift buying online. If you're an online retailer, get ready for a holiday buying season you may not soon forget.



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'Tis The Season For Volume


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Do you know how many turkeys are eaten during the holiday season? Below are a few interesting facts regarding the volume of turkeys eaten, cards sent, and much more.

Christmas Cards
Do you enjoy receiving cards in the mail? How many do you think you get each season? There are roughly 1.9 billion Christmas cards sent in the United States every year to friends, family members, and acquaintances, making Christmas the #1 card sending occurrence, followed by Valentine's Day.

Packages
The number UPS is expected to deliver this year is over 340 million. The busiest day is expected to reach 20 million deliveries, which translates to 230 packages being delivered every second during that day.

Turkey
There are approximately 60 million turkeys consumed in the United States through the holiday season. Each American eats around 13.7 pounds of turkey every year! You think you are tired of turkey once Christmas is over? This may be why.

Christmas Trees
Next time you are lugging your tree home, remember this little fact. There are 20.8 million Christmas trees cut in the U.S. every year, with Oregon being the largest producer. Tree farmers retail roughly $506 million from the sale of trees. There is $69 million worth of artificial trees imported from China alone. Artificial Christmas trees have outsold real trees every year since 1991.

Christmas Tree Ornaments
China is the largest importer of Christmas ornaments which totals $561 million between January and August. Apparently those little trinkets are purchased year-round to have handy when Christmas time approaches.

Decorating
Most malls and other stores begin decorating for the holiday season on November 1st.

Holiday Shopping
Holiday sales are expected to hit $439.53 billion this year. December accounts for roughly 15% of stores' yearly sales, except for in the case of jewelry stores, which is closer to 24%. However, most Americans only expect to spend an average of $681 each this holiday reason. On Black Friday, approximately $8.01 billion was spent, totaling $16.8 billion for the weekend. Residence of the New England states are expected to spend the most, with the South expected to spend considerably less.

Toys
Roughly 45% of shoppers this year will be purchasing toys, with Barbie and video games being the most sought after products.

Holiday Music
The most frequently played holiday song is "Jingle Bells", with "White Christmas" running a close second. Bing Crosby's "I'm Dreaming of a White Christmas" is the #1 best selling Christmas single of all time.



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